Hi, I’m Marshall
Marshall Spellmeyer is a UX/UI and CRO leader with 10+ years of experience creating conversion-focused, user-centered digital experiences across e-commerce, insurtech, finance, and health & wellness. As Director of Human Experience Design at Truly Free Home, he leads end-to-end UX strategy, partnering with marketing and engineering to drive growth, reduce churn, and increase lifetime value.
Portfolio
Portfolio
Portfolio
10+ Years of Experience
Experience
Director of Human Experience Design
2025-Present
Truly Free Home
• Leading CRO initiatives to increase conversion rate, AOV, revenue per session, etc. • Leading end-to-end UX/UI strategy across web, mobile, landing pages, and customer portals. • Overseeing a full rebrand, building scalable design systems, guiding research and experimentation • Partnering with marketing and engineering leadership to improve conversion, reduce churn, and increase lifetime value.
Director of Human Experience Design
2022 - Present
Truly Free Home
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Collaborate with full stack developers and marketing leads to establish KPI’s • Create eCommerce collateral including label design, print design (marketing collateral and logos), products designs for websites & landing pages, line sheets and look books. • Label typography for dietary supplements. • Create and update Amazon A+ content. • Design emails, posts and banners (both static and GIF). • Photoshop incoming product photography and deliver finished assets to vendors. • Photo editing and retouching, typography, branding and identities, concepting, and copywriting.
Director of Human Experience Design
2025-Present
Truly Free Home
• Leading CRO initiatives to increase conversion rate, AOV, revenue per session, etc. • Leading end-to-end UX/UI strategy across web, mobile, landing pages, and customer portals. • Overseeing a full rebrand, building scalable design systems, guiding research and experimentation • Partnering with marketing and engineering leadership to improve conversion, reduce churn, and increase lifetime value.
Lead UX Designer
2024-Present
Nova Media Group
• Lead UI/UX designer for a digital agency specializing in headless Shopify builds and redesigns, owning end-to end design across multiple client projects. • Collaborate closely with full-stack developers and project managers to prototype and seamlessly translate design systems into high-performance, scalable frontend experiences.
Lead UX Designer
2022 - Present
Nova Media Group
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Collaborate with full stack developers and marketing leads to establish KPI’s • Create eCommerce collateral including label design, print design (marketing collateral and logos), products designs for websites & landing pages, line sheets and look books. • Label typography for dietary supplements. • Create and update Amazon A+ content. • Design emails, posts and banners (both static and GIF). • Photoshop incoming product photography and deliver finished assets to vendors. • Photo editing and retouching, typography, branding and identities, concepting, and copywriting.
Lead UX Designer
2024-Present
Nova Media Group
• Lead UI/UX designer for a digital agency specializing in headless Shopify builds and redesigns, owning end-to end design across multiple client projects. • Collaborate closely with full-stack developers and project managers to prototype and seamlessly translate design systems into high-performance, scalable frontend experiences.
UX Designer
2025-2025
T Palmer Agency
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Execute UX and UI design for client websites, landing pages, and digital content • Translate user needs, business goals, and brand strategy into user flows, wireframes, and high-fidelity designs • Support end-to-end design execution; from sketches to developer handoff • Participate in design reviews, QA, and client feedback cycles • Collaborate with cross-functional teams (project leads, dev, content, and marketing) to deliver high-impact results
UX Designer
2022 - Present
T Palmer Agency
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Collaborate with full stack developers and marketing leads to establish KPI’s • Create eCommerce collateral including label design, print design (marketing collateral and logos), products designs for websites & landing pages, line sheets and look books. • Label typography for dietary supplements. • Create and update Amazon A+ content. • Design emails, posts and banners (both static and GIF). • Photoshop incoming product photography and deliver finished assets to vendors. • Photo editing and retouching, typography, branding and identities, concepting, and copywriting.
UX Designer
2025-2025
T Palmer Agency
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Execute UX and UI design for client websites, landing pages, and digital content • Translate user needs, business goals, and brand strategy into user flows, wireframes, and high-fidelity designs • Support end-to-end design execution; from sketches to developer handoff • Participate in design reviews, QA, and client feedback cycles • Collaborate with cross-functional teams (project leads, dev, content, and marketing) to deliver high-impact results
UI/UX Designer
2022 - 2024
Sports Research / Sweet Sweat
• Collaborate with E-Commerce Web Developer, Merchandiser, and Marketing teams to understand website goals, target audience, and overall website objectives. • Develop and implement user interface and experience designs for SportsResearch.com, ensuring anengaging online experience. • Work closely with the E-Commerce Web Developer to translate design concepts into functional web elements. • Design and optimize website features, including navigation menus, product pages, and promotional banners, to enhance user engagement and conversion rates. • Conduct user research, usability testing, and gather feedback to continually refine and improve the website’s UI/UX. • Create wireframes, prototypes, and design mockups to communicate design concepts and user flows effectively.
UI/UX Designer
2022 - Present
Sports Research / Sweet Sweat
• UX/UI design for multiple company websites. Ideation, wireframing, prototyping. • Collaborate with full stack developers and marketing leads to establish KPI’s • Create eCommerce collateral including label design, print design (marketing collateral and logos), products designs for websites & landing pages, line sheets and look books. • Label typography for dietary supplements. • Create and update Amazon A+ content. • Design emails, posts and banners (both static and GIF). • Photoshop incoming product photography and deliver finished assets to vendors. • Photo editing and retouching, typography, branding and identities, concepting, and copywriting.
UI/UX Designer
2022 - 2024
Sports Research / Sweet Sweat
• Collaborate with E-Commerce Web Developer, Merchandiser, and Marketing teams to understand website goals, target audience, and overall website objectives. • Develop and implement user interface and experience designs for SportsResearch.com, ensuring anengaging online experience. • Work closely with the E-Commerce Web Developer to translate design concepts into functional web elements. • Design and optimize website features, including navigation menus, product pages, and promotional banners, to enhance user engagement and conversion rates. • Conduct user research, usability testing, and gather feedback to continually refine and improve the website’s UI/UX. • Create wireframes, prototypes, and design mockups to communicate design concepts and user flows effectively.
Jr. Graphic Designer
2021 - 2022
EVS Sports / LIFT Safety
• Leading the LIFT Safety Custom Logo Program in designing renderings and preparing projects for print for all custom product purchase orders • Design and distribute Digital Marketing Assets for product & branding efforts • Conceptualize and assist in HTML layout across all brand websites • Create realistic product mockups for the product, marketing, and sales teams • Design & execute sales materials such as: product sell-sheets and digital flyers, vehicle wraps, window graphics, and POP/merchandising products. • Support in the design and layout of annual catalog(s), print & digital campaigns • Help design marketing emails to support product launches, primary campaigns, and key initiatives. • Handle and execute product packaging layout and updates • Support product photo / video shoots for print & digital
Jr. Graphic Designer
2021 - 2022
EVS Sports / LIFT Safety
• Leading the LIFT Safety Custom Logo Program in designing renderings and preparing projects for print for all custom product purchase orders • Design and distribute Digital Marketing Assets for product & branding efforts • Conceptualize and assist in HTML layout across all brand websites • Create realistic product mockups for the product, marketing, and sales teams • Design & execute sales materials such as: product sell-sheets and digital flyers, vehicle wraps, window graphics, and POP/merchandising products. • Support in the design and layout of annual catalog(s), print & digital campaigns • Help design marketing emails to support product launches, primary campaigns, and key initiatives. • Handle and execute product packaging layout and updates • Support product photo / video shoots for print & digital
Jr. Graphic Designer
2021 - 2022
EVS Sports / LIFT Safety
• Leading the LIFT Safety Custom Logo Program in designing renderings and preparing projects for print for all custom product purchase orders • Design and distribute Digital Marketing Assets for product & branding efforts • Conceptualize and assist in HTML layout across all brand websites • Create realistic product mockups for the product, marketing, and sales teams • Design & execute sales materials such as: product sell-sheets and digital flyers, vehicle wraps, window graphics, and POP/merchandising products. • Support in the design and layout of annual catalog(s), print & digital campaigns • Help design marketing emails to support product launches, primary campaigns, and key initiatives. • Handle and execute product packaging layout and updates • Support product photo / video shoots for print & digital
Graphic Designer
2016 - 2022
Reel Goats
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Graphic Designer
2016 - 2022
Reel Goats
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Graphic Designer
2016 - 2022
Reel Goats
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Creative Designer
2018 - 2020
USC Football
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Creative Designer
2018 - 2020
USC Football
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Creative Designer
2018 - 2020
USC Football
• Fulfilling the need to design company branding and promotional content including logos, music video promos, and merchandise designs for the company. • Creating marketing campaigns for the company merchandise line. • Designing pitch decks and production presentations to A-list artists in music.
Education
Google UX Design Certificate
Completed, 2022
Coursera
Successfully finished a comprehensive online UX design certification, emphasizing user-centered methodologies, wireframing, prototyping, and usability testing.
Google UX Design Certificate
Completed, 2022
Coursera
Successfully finished a comprehensive online UX design certification, emphasizing user-centered methodologies, wireframing, prototyping, and usability testing.
Google UX Design Certificate
Completed, 2022
Coursera
Successfully finished a comprehensive online UX design certification, emphasizing user-centered methodologies, wireframing, prototyping, and usability testing.
Adobe Certified Professional in Video Design
Completed, 2020
Adobe
Adobe Certified Professional in Video Design
Completed, 2020
Adobe
Adobe Certified Professional in Video Design
Completed, 2020
Adobe
Adobe Certified Professional in Visual Design
Completed, 2020
Adobe
Adobe Certified Professional in Visual Design
Completed, 2020
Adobe
Adobe Certified Professional in Visual Design
Completed, 2020
Adobe
BA, Communication
Completed, 2020
University of Southern California
Graduated the Annenberg School for Communcation and Journalism in May, 2020
BA, Communication
Completed, 2020
University of Southern California
Graduated the Annenberg School for Communcation and Journalism in May, 2020
BA, Communication
Completed, 2020
University of Southern California
Graduated the Annenberg School for Communcation and Journalism in May, 2020